The Proposal
1 week
rebranding exercise
The Brand
The power of dreams
How can the Honda brand be strengthened?
The Visual History
Their visuals are strong but don't say anything except for:
"HI I'M A HONDA"
The Problem
While Honda pushes far in technology and design, it is drawn back by the lack of inspiring branding.
A confusing set of identities hinders the understanding of their mission.
But what is Honda's message?
What do they stand and fight for?
What is it?
Dream
The dictionary says its:
n.
a cherished aspiration, ambition, or ideal.
But I decided to defined it a little better
an ever-evolving desire, a timeless concept with ephemeral manifestations
While dreams themselves have and will always exist, when they become real they are but a moment.
You can dream about pizza for a month, but it you'll eat it in a second.
And this is what Honda needs to be:
timeless
Welcome to the new Honda
The Chrono
A reinterpretation of the brand as the Timeless Dream Builders.
The entity that turns fiction into reality, no matter when.
An hourglass that signifies its relationship with time. One that forms Honda's iconic 'H' in its negative space.
