What is it?
The dictionary says its:
a cherished aspiration, ambition, or ideal.
But I decided to defined it a little better
an ever-evolving desire, a timeless concept with ephemeral manifestations
While dreams themselves have and will always exist, when they become real they are but a moment.
You can dream about pizza for a month, but it you'll eat it in a second.
And this is what Honda needs to be: